DataSource marketplace sample data for testing

Get a complimentary sample test data set from DataSource, the most predictive consumer marketing data for the U.S., with 2,200+ attributes and more than 268 million individual U.S. adults for media planning, performance marketing, and advertising. The sample gives you concrete, hands-on experience exploring DataSource data by choosing one of the options below:

  • Option 1: 10,000 consumer marketing data records for prospect marketing. These sample records will include 2,200+ attributes at the individual adult, household, and area levels. (As sample records, they will not include actionable personally identifiable information, or PII.) You’ll be able to explore the data and its dictionary.
  • Option 2: 10,000 of your first-party CRM records appended to 2,200+ attributes of DataSource consumer marketing data. These matched sample records will include attributes at the individual adult, household, and area levels. You’ll be able to explore what the data looks like on your selection of CRM records and access the DataSource data dictionary. This option can include a report that ranks the DataSource attributes appended to your CRM data according to a statistical measure of each attribute's predictive power.

Getting started

  1. Please download, review, and sign the DataSource standard Data Test Agreement found below. This agreement is required when handling all consumer data, even test data.
  2. Please send the signed Data Test Agreement to dentsusolutions@dentsu.com.
  3. Dentsu will contact you to finalize the logistics for the delivery of your sample data.

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