The Session Data model in dentsu.composable Visualize captures website visit and email open activity at the session level. It includes dimensions for analyzing visitor behavior and engagement, raw fields such as session and visitor identifiers, and pre-built metrics like total sessions and unique visitors. The data can be segmented by factors such as browser, visitor type, engagement level, and identity match status to support audience analysis and reporting.
Session Data
Ask the Visualize chat "What fields are available?" for a full breakdown of the fields available in the session data model. Typically, these are the available fields:
Dimensions
Field
Type
Description
browser
Text
Web browser used during the session
client
Text
Name of the client organization/company
start_dt
Timestamp
Session start date/time
end_dt
Timestamp
Session end date/time
person_match_ind
Text
Identity match indicator — Y (matched) or N (not matched)
session_type
Text
Session category — open (email open) or visit (website visit)
source_flag
Text
Data source — C (client cookies), N (Dentsu/Merkle network), U (unknown)
title
Text
Store, brand, or retail site name
visitor_type
Text
Visitor classification — C (Customer), P (Prospect), U (Unknown)