The following ID types can be used as input fields for matching data or as output fields that can be returned in the result set. For further details on how these are utilized within each application template, see Matching Options and the Configure dentsu.Composable Translate App section of the application README.
| ID type | ID subtype | Description |
|---|---|---|
clear_email |
Properly formatted email address of an individual, including @ and . characters. Raw/clear email only (NOT hashed). |
|
hashed_email |
md5 |
Lowercase raw/clear email of an individual using MD5 Hash. Does not include B2B emails at this time. |
hashed_email |
sha1 |
Lowercase raw/clear email of an individual using SHA1 Hash. Does not include B2B emails at this time. |
hashed_email |
sha256 |
Lowercase raw/clear email of an individual using SHA256 Hash. Does not include B2B emails at this time. |
device |
idfa |
Device of an individual as an uppercase Apple ID for Advertisers (IDFA). |
device |
aaid |
Device of an individual as a lowercase Google Android Advertising ID (AAID). |
phone |
A phone number for an individual formatted as a numeric value only (non-numeric characters stripped) and includes partials (<11 digits). | |
ip |
IPv4 | |
fluid |
fluid |
dentsu.ID Family Living Unit ID as a dentsu-encrypted household ID. |
fluid |
fluid_client |
dentsu.ID Family Living Unit ID as a client-hashed household ID. |
druid |
druid |
dentsu.ID Domestic Residence Unit ID as a dentsu-encrypted address ID. |
druid |
druid_client |
dentsu.ID Domestic Residence Unit ID as a client-hashed address ID. |
hmid |
dentsu.ID, digitally sourced and client-hashed. | |
cmid |
cmid |
dentsu.ID, terrestrially sourced and dentsu-encrypted. |
cmid |
cmid_client |
dentsu.ID, terrestrially sourced and client-encrypted. |