Maximize campaign impact with Boost, a Snowflake-native app built for secure, scalable audience distribution. Boost directly connects to publishers, with no PII leaving your environment, no copies of your data, and no slow or costly onboarding. It enables high-fidelity audience syndication, increasing match rates, expanding audience reach, and uncovering net-new growth opportunities. Designed for marketers who value speed, security, and simplicity, Boost delivers robust audience activation without compromising control.ng control.
Benefits
- Secure, zero-copy publishing: Transcode audience data to external partners without sharing directly identifying PII. Your data stays safe and within your control.
- Boost your Match rates: Deliver richer, more accurate audience data to platforms by attaching multiple high-quality identifiers per user, maximizing match rates and campaign performance.
- Robust external connectivity: Integrate with activation partners, including Google DV360 and Meta, to distribute audiences seamlessly across key advertising channels.
- Faster time to market: Benefit from automated task management, built-in retry mechanisms, and comprehensive logging to ensure reliable, efficient, and error-resistant activation.
Use cases
- Activate audiences securely across channels: Seamlessly publish your first-party audiences to platforms like Google DV360 without moving your data, helping you stay compliant while reaching your customers wherever they are.
- Simplify and accelerate audience management: Streamline Boost with automated workflows, logging, error tracking, and task management—so your teams can spend less time managing processes and more time driving results.
- Power omnichannel campaigns with confidence: Connect and distribute your audiences seamlessly across digital, video, and display channels to deliver more consistent, personalized marketing experiences at scale.