Match, a zero-share identity resolution solution, enables businesses to cleanse, match, and resolve customer data without revealing personal information. By leveraging USPS-certified services like National Change of Address (NCOA) for address updates, Coding Accuracy Support System (CASS) for address accuracy, and integrating proprietary terrestrial databases, it ensures your customer data (e.g., name, address, email, phone number) is accurate and standardized. With zero-share and zero-copy capabilities, it offers a seamless, secure data management experience, matching first-party data within your Snowflake environment.
Benefits
- Unrivaled data accuracy and identity resolution: Enhance data accuracy by standardizing and validating addresses with USPS services like NCOA and CASS, while establishing reliable identities across diverse data sources for effective identity management.
- Integrated identity intelligence: Leverage integrations into dentsu's suite of products and the proprietary Knowledge Base (KB), for a comprehensive, robust identity management solution.
- Zero-share and zero-copy capabilities: Ensure your data stays secure by running natively within your Snowflake environment, providing maximum security and privacy while maintaining full control over your information.
- Reduce waste, boost efficiency: Cleanse, match, and activate customer data with confidence. Gain a single, accurate view of each customer, enabling smarter segmentation, more relevant messaging, and efficient media spend.
Use cases
- Elevate campaign execution: Run end-to-end terrestrial matching natively in Snowflake to optimize offline campaigns, such as direct mail, enabling faster insights and improved targeting for enhanced campaign execution.
- Enhance Customer 360: Seamlessly integrate terrestrial and digital data in Snowflake to expand your Customer 360, enabling more targeted marketing across online and offline channels.
- Streamline data append and enrichment: Easily append DataSource attributes to your first-party data within Snowflake, enabling enhanced customer profiles and more precise audience segmentation.